Thursday, November 26, 2009

Toyota Camry


Toyota Camry was launched by the world's largest car maker Toyota in 1980. The car's name is taken from the Japanese word “kanmuri” meaning "crown". Toyota has many cars named after the word “crown” like Toyota Crown, Toyota Corona and Toyota Corolla.
Camry has been performing very well in sales in many countries of the world. The car has been one of the best selling cars in the United States. The car has also sold well in Australia and Canada. Camry has turned out to be a best seller in the Asian country Cambodia. Interestingly, the car has not sold well in the European markets.

Toyota has launched its luxury car Camry Toyota in India also. To make the car attractive to buyers the company keeps launching new versions of the car in the market. The Japanese car maker launched the  new version of Camry in the mid of the year 2009. The car has many changes in the exteriors. The changes include new headlamps, new fog lights, new front grille and rear view mirrors with indicators.

Toyota has launched this new version to boost sales of Camry in the fast growing market of India. The changes in the interior of the car are minor. The sales of the car in India were not growing fast enough. Toyota sold only 44 units of the car in the year of 2009. With the new version launched, Toyota is expecting to sell around 500 units of Camry within the next one year. The new Toyota Camry is priced between Rs 21, 26, 000 and Rs 23, 40, 000. It is available in new colors like dark green mica metallic and beige mica metallic.

Toyota is performing well in India. Its cars like Innova have been selling well. The company recently launched its sports utility vehicle Fortuner in the market. Toyota is operating in the country in a joint venture with Kirloskar, an Indian company. Toyota Kirloskar Motor has performed quite well in 2009. It has reported a growth of 50% in sales in the month of October. The growth was helped by the sales during the auspicious Diwali period. The company has sales of 5, 650 units in the month. Toyota has by now sold more than 4 lakh units of its cars in India.

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