Monday, November 16, 2009

Tata, a household name in India


The Tata group is a household name in India. Over more than a hundred year the business house has earned respect and trust of Indians.

The Tata group of companies is the biggest corporate group in India. In total it has more than 100 companies. The group has operations in 85 countries of the world spanning 6 continents. The company has operations in industries like steel, IT, automobiles, telecommunications and power. The group comprises an impressive list of companies. Tata Steel is the world's fifth biggest steel maker. Tata Consultancy Services is Asia's largest IT company. Tata Tea is world's second largest tea maker. Taj group of hotels also belong to Tata group. The business house has also ventured into new industries like telecommunications. Tata Motors is an automobile company, which is largest Indian car maker.

Tata group was founded by Jamshetji Nusserwanji Tata in 1868. The company was named after his second name. Traditionally a member of the Tata family has been the chairmen of the Tata group. JRD Tata was another prominent member of the Tata family. He was a keen aviator too. The present chairman of the group, Ratan Tata is considered a great business leader, known for his vision.

Tata group is among the world's most respected companies. Recently under the leadership of Ratan Tata, Tata Motors came up with Nano, the world's least expensive car. The car, targeted at the Indian middle class people, has created publicity for the group worth millions of dollars. The Tata group was hailed worldwide for its innovation and vision. The small car Nano has already been launched in India. With huge demand for the small car, the waiting list is quite long.

Nano is targeted at the group of people who traditionally use two-wheelers. As a car can give more comfort to people, Tata group came up with this amazing small car. Tata Motors' other products in the market include Safari, Tata Indica, Indigo Vista, and newly launched Manza.

Recently Tata Motors bought two prestigious British car companies – Land Rover and Jaguar. Both Jaguar and Land Rover were going through some tough times as sales were plummeting, partly due to spiraling fuel prices and economic recession.

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